When "Art" Takes Over

When "art" takes over you know you can't deny. And art here is once again taking over in New York City, where we well know how everything is really possible: if you're looking for something and you don't find it in NY it just doesn't exist, it's said. Well, thanks to young artist Justin Gignac, to sell and buy garbage as art indeed is now possible too.
"He began selling garbage in 2001 after a co-worker challenged the importance of package design. To prove them wrong he set out to find something that no one in their right mind would ever buy, and package it to sell", it's written on Justin's website, and what more perfect than garbage to demonstrate his theory? He definitely won his challenge: from 2001, over 1.200 NYC Garbage cubes have been sold not only in the USA but all over the world. As if it wasn't enough, Justin's genius also decided to produce special edition cubes with garbage such as the one from the opening day at Yankee Stadium or from NY's Eve in Times Square.
The starting idea is obviously awesome, unique (and right, because Gignac's point of view on package was fair), but the most beautiful thing to me is that everything here belongs to New York; don't know how to explain it, but I wouldn't be so exited about Rome's garbage for sure...
First cube I saw had Sturbucks garbage inside: it's been love at first sight. I love Gignac's great idea and I heart New York so bad...I can't explain to others why I'm so amazed by this project, I'm just able to answer that I heart New York and everything that belongs to the soul, to the deepest part of the city is just so perfect to me, the best thing in the world.
Even its garbage.
http://www.youtube.com/watch?v=Obbd7-hsn4Y
http://www.nycgarbage.com/index.html